-
1 local novelty
1) Юридический термин: локальная новизна (в противоположность мировой новизне)2) Патенты: местная новизна -
2 local novelty
-
3 local novelty
пат. локальная новизна ( в противоположность мировой новизне) -
4 novelty
1) новизна (заявка на патент должна описывать абсолютно новое изобретение, не опубликованное никогда прежде ни в каком виде)2) новинка; новшество•- novelty of an industrial design
- novelty of the invention
- absolute novelty
- alleged novelty
- essential novelty
- extrinsic novelty
- industrial novelty
- international novelty
- intrinsic novelty
- isle novelty
- legal novelty
- local novelty
- negative novelty
- nonpatentable novelty
- patentable novelty
- relative novelty
- substantial novelty
- unpatentable novelty* * * -
5 novelty
-
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 bar
1) барьер, за которым находится суд или подсудимый; часть судебного помещения, находящаяся за барьером2) барьер в палате общин (до которого допускаются лица, приглашённые в палату); решётка в палате лордов ( за которую пропускаются только члены палаты)3) pl тюремная решётка4) суд в полном составе; судебное присутствие5) адвокатура, коллегия адвокатов; англ. барристеры ( адвокаты с правом выступать в судах); англ. профессия барристера6) прекращающий или аннулирующий фактор7) правовое препятствие; правовой запрет8) возражение ответчика, являющееся достаточной защитой против иска9) пресекать, препятствовать, преграждать; прекращать; исключать; запрещать; погашать; покрывать давностью; аннулировать; отменять•bar and bench — адвокаты и судьи;
at bar — находящийся в суде, на рассмотрении суда;
to call to the bar — англ. принять в коллегию барристеров; присвоить звание барристера;
to bar civil proceedings — препятствовать возбуждению или ведению гражданского судопроизводства;
to bar criminal proceedings — препятствовать возбуждению или ведению уголовного преследования;
to bar entail — снимать с недвижимости ограничение круга наследников и права отчуждения;
to bar evidence — препятствовать допущению в качестве доказательства;
bar to indictment — препятствие для обвинения по обвинительному акту;
to keep behind bars — содержать в тюрьме;
bar to novelty — препятствие ( к выдаче патента) по новизне;
to bar proceedings — препятствовать возбуждению или ведению судопроизводства или судебного преследования;
- bar of the courtto bar prosecution — препятствовать возбуждению или ведению уголовного преследования;
- absolute bar
- colour bar
- criminal bar
- local bar
- outer bar
- patent bar
- prison bar
- state bar
- statutory bar
- utter bar* * *• 1) /vt/ пресекать; 2) /in passive/ запрещенный• 1) суд; 2) препятствие -
8 line
n1) линия2) граница; предел3) конвейер, поточная линия4) линия связи5) направление, курс6) род деятельности; отрасль7) партия товаров; серия изделий
- acceptance line
- advised line
- air line
- approach line
- appropriation line
- assembly line
- automatic line
- automated transfer line
- backup line of credit
- badly selling lines
- bank line
- banking line
- base line
- blanket credit line
- borrowing line
- bottom line
- branch line
- broker's line
- budget line
- bus line
- business line
- cheap line
- coast line
- commodity line
- complete line
- conference line
- confirmed line
- consumer lines
- container line
- credit line
- dedicated credit line
- demand line of credit
- distribution lines
- discount credit line
- express line
- exchange line
- extension line
- feeder line
- first-class lines
- flow line
- freight line
- freight conference line
- guidance line
- heavy lines
- higher-margin lines
- high-speed line
- integrated line
- intercity bus line
- joint line
- liner lines
- load line
- local service line
- long line
- main line
- merchandise lines
- navigation line
- new product line
- novelty line
- paging line
- pared product lines
- pilot line
- Plimsoll line
- price line
- product line
- production line
- quick-selling lines
- railway line
- ready-selling lines
- regular line
- revolving line of credit
- seasonal line of credit
- service line
- shipping line
- shore line
- short line
- side line
- slow-moving lines
- steamship line
- stock lines
- straight line
- subsistence line
- traffic line
- tram line
- tramp line
- transmission line
- truck line
- trunk line
- waiting line
- line for unloading
- line of activity
- line of argument
- line of business
- line of commerce
- line of communications
- line of credit
- line of economic development
- line of guarantee
- line of industry
- line of merchandise
- line of production
- above the line
- below the line
- on voluntary lines
- bring into line
- go on line
- open a credit line
- open a line of credit
- stand in line
- take down a credit line
- wash down railway lines -
9 bar
1. n кусок, брусокchocolate bar — плитка шоколада; шоколадный батон
2. n брикет3. n метал. болванка, чушка4. n тех. пруток, штанга, стержень; арматурное железо5. n эл. пластина; шина6. n спец. линейка; планка; рейка7. n разг. руль велосипедаhandle bar — руль; тяга
8. n горн. горизонтальный переклад; верхняк9. n засов, щеколдаbar up — запирать на засов, на задвижку
locking bar — засов; замыкающий стержень
10. n шлагбаумtoll bar, the bar of a gatehouse — шлагбаум заставы
toll bar — застава, шлагбаум
11. n геральд. полоса12. n решёткаbehind the bars — за решёткой, в тюрьме
13. n амер. воен. противомоскитная сетка14. n нанос песка, отмель, бар; гряда; перекатoffshore bar — береговой вал, отмель вдоль берега, бар
bar girl — проститутка, подбирающая клиентов в барах
cocktail bar — коктейль-бар, бар высшего разряда
15. n горн. россыпь в рекеcloud bar — гряда облаков, облачный вал
front lying support hang on low bar — вис лежа на н.ж.
cast off the high bar — отмах назад в вис из упора на в.ж.
rear lying support hang on low bar — вис лежа сзади на н.ж.
16. n горн. бар врубовой машины17. n горн. колонка бурильного молотка18. n горн. буровая штанга19. n горн. геол. жила, пересекающая рудный шток20. n горн. такт21. n горн. тактовая черта22. n спорт. перекладина23. n спорт. брусья24. n спорт. планка для прыжков в высоту25. n спорт. жердь26. n спорт. гантели27. n спорт. штанга с постоянным весом28. n воен. полоска29. n воен. орденская планка, колодка с орденскими ленточками30. n воен. пряжка на орденской лентеscroll bar — зона "прокрутки"
31. v запирать32. v набивать решётки; забивать33. v закрывать; загораживать, перегораживать; преграждать34. v тормозить, препятствовать, мешать; останавливать35. v запрещать36. v удерживать37. v исключать, отстранять38. v разг. не любить, не выносить39. v испещрять полосами, исполосовыватьcalender bar — полоса, образующаяся при каландрировании
40. v юр. аннулировать, отменить41. v спец. не засчитывать, признавать недействительным42. prep уст. исключая, не считаяbar none — без всяких исключений; все или всё без исключения
43. n барьер, отделяющий судейcolour bar — цветной барьер; расовая дискриминация
44. n судебное присутствие; суд в полном составеat the bar — на суде, на открытом заседании
45. n суд, мнение, суждение46. n адвокатура, коллегия адвокатов; сословие адвокатов; барристерыto go to the Bar — быть принятым в адвокатское сословие, стать адвокатом
47. n юр. правовое препятствие; возражение; отвод; приостановкаplea in bar — возражение по существу иска, возражение против права предъявлять иск
48. n бар, закусочная; буфет49. n стойка, прилавок50. n прилавок, стол51. n сервировочный столик52. n спец. черта над символомstraddle over low bar — перемах ноги врозь над н.ж.
Синонимический ряд:1. band (noun) band; ribbon; stripe2. bank (noun) bank; key; reef; ridge; sandbank; sand-bar; sand-bunk; shallow; shoal; spit3. barroom (noun) barroom; buvette; cabaret; cantina; cocktail lounge; drinkery; drunkery; inn; lounge; pothouse; pub; public house; road house; rummery; rumshop; saloon; tap; taproom; tavern; watering hole; watering place4. block (noun) block; cake; ingot5. buffet (noun) buffet; counter; table6. legal profession (noun) advocates; attorneys; attorneys-at-law; board; court; judgment-seat; judiciary; law practice; lawcourt; lawyers; legal profession; tribunal7. rod (noun) billet; boom; pole; rail; rod; rule; shaft; slab; standard; stick; strip8. stop (noun) barricade; barrier; blank wall; blockade; check; Chinese wall; crimp; deterrent; fence; hamper; hindrance; hurdle; impediment; mountain; obstacle; obstruction; roadblock; rub; snag; stop; stumbling block; traverse; wall9. ban (verb) ban; boycott; prohibit10. exclude (verb) bate; close; count out; debar; eliminate; except; exclude; exile; forbid; keep out; outlaw; rule out; shut out; suspend11. limit (verb) circumscribe; confine; delimit; delimitate; limit; prelimit; restrict12. obstruct (verb) barricade; block; brake; check; dam; frustrate; hinder; impede; inhibit; obstruct; overslaugh; prevent; restrain; stop13. apart from (other) apart from; aside from (US); barring; beyond; but; except; excepting; outside of; save; saving; short of; with the exception ofАнтонимический ряд:allow; clear; encourage; suffer
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